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Max Will Revert To Its Former Name

Blavity on MSN · 4d

HBO Max Name Change: Max Will Revert To Its Former Name

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros. Discovery streamer will once again be called HBO Max. The news was announced during Warner Bros.

USA TODAY on MSN · 4d

Old is new again: Max is going back to the name HBO Max

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Variety on MSN · 5d

HBO Max Lives! Max to Change Its Name Back After Two Years

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

5don MSN

Max will become HBO Max (again)

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

4don MSN

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

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