Starbucks has been struggling with declining sales since last year as high prices and long wait times drove customers away.

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

Since then, nine have departed or shifted to different roles under Niccol’s watch.Niccol said Wednesday that he was excited ...

Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...

Starbucks CEO Brian Niccol pointed to company leaders that were “not effective” as reason for a spate of recent changes aimed ...

Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in ...

After layoffs, Starbucks CEO Brian Niccol said in an internal meeting that the company's operations had to change.

Starbucks CEO Brian Niccol is urging employees to take more accountability and return to the office in the wake of major ...

When Brian Niccol stepped into the top job at Starbucks in September, he had a game plan to turn things around. "We're ...

North American coffee market participants are seeking clarity on how the trade war started by the administration of U.S.

Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.” ...

From self-serve milk to more free refills, Starbucks has been making multiple policy changes under new CEO Brian Niccol.