The conflict between HYBE and former ADOR CEO Min Hee-jin appears to be escalating into a broader dispute between the fandoms of BTS and NewJeans, as the boy band's fanbase, Army, raises its

In April 2024, HYBE Corporation launched an internal audit into former ADOR CEO Min Hee Jin after discovering her alleged plans to take over ADOR and NewJeans, and then leave HYBE. The company filed a criminal lawsuit against her for breach of contract and disclosing company secrets while asking her to step down.

BTS’ fanbase, ARMY, has launched the #MinHeeJinOut campaign opposing Min Hee Jin’s potential return as ADOR CEO. They accuse her of harmful actions against BTS and media manipulation. Removed on August 27,

This online movement was not the only action taken by BTS fans. On September 16, ARMY issued a detailed statement on X (formerly Twitter) to clarify their position regarding Min Hee Jin's return. They expressed concern over the spread of misinformation and outlined their reasons for opposing her reinstatement as ADOR CEO,

This comes after NewJeans issued an ultimatum to Hybe on Sept. 11, demanding Min’s return to her role by Sept. 25. In their statement, ARMYs accused Min of consulting a shaman to harm BTS and attempting to manipulate public opinion against the group.