When Keir Starmer entered 10 Downing Street as the UK’s new prime minister on July 5, the customary line-up of officials and aides was there to clap him in following the Labour Party’s resounding electoral success.

Lord Waheed Alli has always enjoyed picking winners, whether in the worlds of finance, media and fashion where he made his fortune, or in politics. As a young entrepreneur he befriended Tony Blair, who after becoming prime minister ennobled him at the age of just 33.

From access into No 10 to covering the costs of Victoria Starmer’s personal shopper and wardrobe, Lord Waheed Alli’s political career has had its intriguing moments. But who is the millionaire TV mogul who was granted a peerage at 34?

Business Secretary Jonathan Reynolds said he has “no problem” with ministers getting a “chance for a little bit of relaxation” as part of their jobs.