Q1 report, executives at the company explained how they have already begun to roll out their password sharing crackdown and the initiatives they will take to ramp up the process. “It’s going to increase and really be a 12- to 18-month initiatives as it rolls out to more subscriber cohorts here in the U.

WBD’s streaming boss JB Perrette said messaging around the Max password sharing initiative will start getting “firmer and more visible to subscribers."

Max's messaging to users on password sharing will get "more assertive" starting later in 2025, Warner Bros. Discovery exec JB Perrette said.