Exchange elevates the idea of price beyond the transactional into a real relationship ... into the 4Es way of marketing. In conclusion, retailers need to abandon the old 4Ps of marketing model ...

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?

Localization–or adapting the marketing mix to meet regional or customer ... Portion of budget, and Permanence of relationship." Are these suggested new 4Ps applicable to emerging markets? If so, are ...