Les Mills and Adidas have announced a new strategic partnership aimed at revolutionizing the fitness and training world, ...

Attention combat sports fans and the curious: the 38th Martial Arts Festival arrives at the Adidas Arena on March 22, 2025 for demonstrations and high-flying fights. To be read Tips for the week ...

but that was assumed by Adidas when it took over Reebok. It currently has a six-year $70m deal with Ultimate Fighting Championship, the martial arts promotion company, but that is due to come to ...