Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

The new financing follows a more than $1 billion transaction involving Google, Meta, Unity and Moloco that also provided ...

Mobile marketers often have a hard time determining the impact of CTV ads on their overall advertising strategy. But with the right signals in place, it gets a lot easier. On Tuesday, Roku and ...

AppsFlyer just closed its second acquisition in less than one month. On Tuesday, AppsFlyer acquired oolo, an AI-powered user acquisition and monetization platform that automatically analyzes live app ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

SAN FRANCISCO, May 21, 2026--(BUSINESS WIRE)--AppsFlyer, the Modern Marketing Cloud, today launched Web Performance Measurement, extending the attribution standard that defined mobile performance ...

Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon, AppsFlyer is one of the leading marketing attribution platforms that ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced its acquisition of oolo, a leading AI-powered user acquisition ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in mobile measurement, attribution, and data analytics, today announced the promotion of Gal Ekstein to the role of Chief Business Officer ...

SAN FRANCISCO, CA--(Marketwired - Mar 17, 2017) - AppsFlyer, a leading mobile attribution and marketing data analytics company whose mission is to make the marketing industry more measureable, today ...

AppsFlyer has secured a $400m credit line to provide the company with additional financing following a June transaction that ...