Marketing veteran shares insights on effective event strategies that focus on teaching, trust-building, and contextual ...
Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...
In-person events are dead—or so it may have seemed at the height of the pandemic lockdowns. Events remain one of the most critical interactions throughout the entire buyer journey. With the switch to ...
Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in ...
Music, argues Lucy Dixon, is the invisible force shaping trust, connection and memory in real time. B2B marketing has a habit ...
This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, ...
B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...
SHOP is ETOA’s new B2B event dedicated to helping destinations, suppliers, and operators grow business beyond the high season. As many places reach capacity during peak months, SHOP brings together ...
Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? To find out, Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences. More ...
Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level up their approaches in all facets of marketing and sales. And playing into the ...
B2B Marketing has released its latest Best Practice Guide on online events. The Online Events Best Practice Guide is designed to help B2B marketers to best utilise online events, and the associated ...
A company that wants to be the Netflix of B2B events just raised $28 million — here's its pitch deck
Goldcast creates Netflix-style virtual and hybrid events for B2B marketers. The company works with clients like Microsoft's GitHub, Hootsuite, and Intuit. It just raised $28 million in Series A ...
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