“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

For months, a multitude of article headlines have been spotlighting the need to “tackle Big Data,” and it seems like we’ve been talking about this for ages. And yes, that includes Retail TouchPoints.

I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...