Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
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Lego’s next big experiment: bricks that respond to play
The centerpiece is a new Smart Brick, part of a broader initiative that could mark Lego’s most ambitious move yet into ...
No one can be Tony Stark or Iron Man. But with LEGO’s new Avengers Tower set, you can pretend. The massive set replicates the Avengers Tower we know from the Marvel Cinematic Universe. It’s not really ...
Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...
LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...
The LEGO Group and Nintendo are no strange bedfellows at this point with the LEGO Super Mario line of sets, and it looks like their next collaboration is coming soon. With Mario Day coming up this ...
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