Callaway and Good Good Golf are facing backlash over a co-branded ad featuring a man shoving a woman to the ground for touching his golf club. Mark Strassman reports.

Social media is reacting to reports that Costco is pulling Callaway clubs from its stores following backlash over a golf ad

In the now-deleted ad, which was accused of making light of violence against women, Garrett Clark shoves Alexis Miestowski to the ground.

Good Good Golf has also stepped away from its sponsorship of a PGA Tour event in Texas in November. That news was confirmed on Thursday, two days after the PGA Tour CEO Brian Rolapp condemned the advert, calling it “concerning” and “clearly not aligned with PGA Tour values.”

YouTube content creator group Good Good Golf and blue-chip golf brand Callaway recently made headlines, but not for the right reasons. The pair was recently criticized after Callaway partnered with Good Good Golf to promote its product through an ad on social media.

Callaway’s limited-edition Apex MB Tour Raw irons pair a forged blade design with a tour-inspired sole and an unplated finish.