Because buyer personas are generalizations of your different types of customers, you likely need more than one. A handful of personas can help you solidify a wide range of customer types.

"Customers are as different as their phones," Ms. Taylor said. She gave five different types of personas for marketers to look out for. First, there is the "up-to-date" user whose goal is to stay ...

A new nugget of information is that some – not all – leaders will be available in multiple forms that exhibit different key ...