The reason why I believe digital advertising is the enemy to advertising is because, by design, it strips us of the ability ...

From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As we move through the second half of 2025, digital advertising has reached a curious ...

NEW YORK--(BUSINESS WIRE)--Smartly, the AI-powered advertising technology company transforming ad experiences for brands and consumers, today released its inaugural digital creative report, "The State ...

One of the “ interim guidance ” statements explains how the DOR will categorize taxable activities into “dissemination” services or “pre-dissemination” (creative) services. Under this digital ...

AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real ...

If 2023 was the year marketers experimented with generative AI for ad creative, 2024 is the year most brands will really dive in. Today, marketing leaders are either implementing (29%) or piloting (7% ...

Are you a print subscriber? Activate your account. By Garett Sloane - 38 min 59 sec ago By Tim Nudd - 1 hour 16 min ago By Ad Age Staff - 2 hours 41 min ago By Adrianne Pasquarelli - 2 hours 46 min ...

The transition to digital formats has affected the livelihoods of many in traditional media houses, particularly in print, where advertising revenue has seen a decline,” they added.