A Darden School of Business professor says PepsiCo’s new “Simply NKD” line is a “high-stakes branding challenge.” ...

PepsiCo is rolling out a significant update to two of its most recognizable snacks: Cheetos and Doritos. The new version aims ...

Just because consumers say they want an option doesn’t mean they’ll actually buy it. “We’ve seen it time and time again, ...

The options, which are launching under a new Simply NKD line, come as the food and beverage giant aims to reimagine core ...

"Discover the bold Doritos Square campaign: a unique Minecraft movie tie-in that sparked debate and drove a 21% sales surge. ...

nacho cheese doritos spilling out of a bag onto a cutting board - The Image Party/Shutterstock Besides the enjoyment of actually eating the chip, everyone knows that the next best part about snacking ...

Doritos and Cheetos SIMPLY NKD are made with no dyes or artificial flavors. Some Cheetos and Doritos products will soon be available without bright artificial colors, but the the same iconic flavors.

Right now, more than ever, people want […] The post Cheetos And Doritos Are Getting Naked With Highly Anticipated New Recipe appeared first on InspireMore.

Forget the Doritos Locos Taco, this might even be bigger (okay, probably not, but still big.) PepsiCo (PEP) is at it again with its Doritos brand. Chip flavors keep ...

Patrick Mahomes can finally unveil the top-three fan submissions for Doritos' "Crash the Super Bowl" campaign. Parade: Let's start by talking about your partnership with Doritos—what made you decide ...

Doritos fans have been left baffled over the release of a brand new crisp flavour. The crisp brand is releasing a gingerbread flavour for Christmas, which will be on shelves from today. The news was ...

Doritos is once again giving complete control of its Super Bowl ad air time to its fans. But this time, the snack chip brand is raising the stakes and underscoring its confidence in the creativity of ...