PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ Q1 ...

Moloco, a specialist in AI performance advertising, has announced the launch of Moloco Ads for Performance CTV. Powered by the same proprietary AI that has made ...

A closed-loop attribution solution from a managed services provider, designed for the automotive industry, is providing a link between connected TV (CTV) ad exposure and sales. Strategus, a ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats When you purchase through links on our site, we may earn an ...

That car dealership in your neighborhood? It’s probably got a branding problem. Most local car dealerships do. This isn’t a new phenomenon, and the worn stereotype of unscrupulous car salesmen ...

Advertisers love a reason to flex their creativity and deliver impactful messages to their audiences. This February brings three such opportunities: the Winter Olympics, the Super Bowl and the NBA ...

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers ...

Although connected TV (CTV) impressions continue to grow -- now comprising 17.9% of time spent viewing in 2024 versus the year before -- CTV advertising spend is only 7.4% of total media spend, ...

49% of CTV Ads Are Still Traditional TV Spots - And That's a Huge Missed Opportunity According to TripleLift Provided by PR Newswire Mar 19, 2026, 5:18:00 AM 49% of CTV Ads Are Still Traditional TV ...

NEW YORK—A new study reported that despite record streaming viewership and soaring ad spend, most connected TV advertising still relies on decades-old formats, which leaves billions in potential brand ...