Masino, who had come to Cracker Barrel after stints at Starbucks and Taco Bell, added that the company “has already begun ...

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place. "We thank your guests for sharing your voices and love for Cracker ...

Julie Felss Masino discusses Cracker Barrel's failed logo update and ongoing pressure from activist investor Sardar Biglari ...

LEBANON, Tenn. — Cracker Barrel Old Country Store is leaning further into its modern rebrand, unveiling a streamlined logo design that strips away decorative elements in favor of a text-only design ...