The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still ...

Google has been putting in extra effort for its second major transition in the realm of analytics. Those who work closely with analytics may recall the introduction of Universal Analytics, which, in ...

Google launches custom event data import for GA4, enabling businesses to combine external data sources with Google Analytics data for enhanced reporting. Google launched custom event data import for ...

Google Analytics introduces direct export to Google Sheets, streamlining data analysis and collaboration. Google Analytics now lets you export reports directly to Google Sheets. Exporting to Sheets ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

On Saturday morning many of us were surprised to see that Universal Analytics 3, Google Analytics (not GA4) still showed to be collecting data, after the deadline. Well, Google said it takes time for ...

Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.

Generative artificial intelligence-powered data analytics startup DataGPT said today it’s expanding its capabilities with the launch of a library of connectors for third-party applications such as ...

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