Jake Burton Carpenter’s legacy has lived on through Burton Snowboards and its riders since his death in November 2019. Now, that legacy is stamped on a group of boards ridden by riders in the Olympics ...

LIVIGNO, Italy (AP) — There might not be snowboarding at the Olympics — or snowboards at all — if it weren’t for an entrepreneur named Jake Burton. And, in what feels like more than your ...

STOWE, Vt. – Snowboarders glided down a Vermont mountain Friday on the opening day of the season as a tribute to Jake Burton Carpenter, a pioneer in the sport who died this week. Carpenter, who ...

It's impossible to dispute the impact that Burton has left on snowboarding. Now, the company will be honored for the impact it made on Vermont business. Donna Carpenter and her family will receive the ...

Burton is parting ways with its chief executive officer. John Lacy, a 29-year veteran of the Vermont-based snowboarding brand, will be exiting the company. Donna Carpenter, wife of founder Jake Burton ...

Burton is ready to tell its story more loudly. The Vermont-based brand best known for its snowboards has hired a new chief merchandising officer and chief marketing officer as it moves to translate ...

The founder of the massive snowboarding brand Burton Snowboards died Wednesday from complications due to cancer. He was 65. Jake Burton Carpenter, whose snowboard business and promotional efforts ...

Whether you had a gold medal hanging from your neck, were just learning how to stand on a snowboard, or were one of those flustered skiers wondering where all the kids in the baggy pants were coming ...

STOWE, Vt. (AP) — Snowboarders are taking turns down a Vermont mountain on the opening day of the season as a tribute to a pioneer in the sport who died this week. Jake Burton Carpenter died Wednesday ...