We’ve been hearing a decent amount about contract extensions over the last few weeks. No matter if it’s been Juventus’ old front office or the beginnings of the new one tha took over a the beginning ...

Juventus have announced today that they have renewed their contract with Adidas as their kit sponsor until 2037. After the Bianconeri deal with Nike expired at the end of the 2014-15 season, the Turin ...

Gleison Bremer of Juventus during a training session at JTC on May 15, 2025 in Turin, Italy. (Photo by Daniele Badolato - Juventus FC/Juventus FC via Getty Images) Juventus have announced two new ...

Juventus and Adidas have agreed a new €408million deal which runs until 2037. Though the agreement is for the same fixed value, €408m (£349m; $468m), as their previous deal, it covers 10 seasons ...

Current deal unchanged until 2027, new contract from 2027/2028 408 mln euros fee excludes royalties or performance bonuses Adidas to supply kits for all Juventus teams The current agreement between ...

ROME, Italian football powerhouse Juventus has officially extended its partnership with Adidas until June 2037 in a blockbuster €408 million ($468 million) agreement that reinforces one of the longest ...