Abraham Maslow was an American psychologist who ... So, here is the Customer Hierarchy Of Needs: · Products that Work – We’re starting at the bottom of the pyramid and working our way up.

Maslow saw human beings' needs arranged like a ladder. The most basic needs, at the bottom, were physical -- air, water, food, sex. Then came safety needs -- security, stability -- followed by ...

Each person is focused on one or more areas of Abraham Maslow’s famous “Hierarchy of Needs,” which can guide you to ad success.