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A Challenged Nike Is Leaning Hard Into Wholesale, But The Competition for Shelf Space Has Never Been More Fierce
In a stark reversal of a previous strategy that saw Nike pivot away from wholesale, the athletic brand is now focused even more on building its retailer relationships as it works to turnaround the ...
Forbes2y
Will Retailers Follow Nike’s Playbook? Why More Brands Are Moving To DTC Operations And Away From Wholesale And Marketplaces
Gary Drenik: Brands have relied on wholesale operations for decades ... Of course, many brands—including Nike—had already begun their DTC journey long before Covid-19. Digital-native darlings ...