Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Sinner defeated Novak Djokovic in the Shangai Masters finals and then beat Alcaraz in the Six Kings Slam. However, Sinner pulled out of the Rolex Paris Masters due to a virus. Next week's year-end ...

The Nike brand, represented by a simple tick, is one of the most recognisable logos globally. The 'Swoosh' logo and the trademark "Just Do It" tagline form the core of the Nike brand, adored by top ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.