CMO Rasika Prashant says the brand spends over one-fifth of its revenue on marketing new products, with an emphasis on retail ...

It's a British heritage brand driven by royals, including the late Queen Elizabeth. Now new Jaguars won't be on UK car lots ...

Typically, when a company decides to sponsor a major event, it is looking to build awareness throughout a broad cross section ...

Indian full-service carrier Vistara will operate its last flight on Monday, after nine years in existence. A joint venture ...

Established in 2023, Brand Storyz Awards aims to recognise the most compelling efforts in content creation and dissemination.

Find out about Vistara’s last journey and its merger with Air India, creating India’s largest international airline.

The parent company, Tata Sons, oversees 30 firms across consumer goods, hotels, automobiles, and airlines and houses brands ...

The storied British brand is going dormant until 2026, when it will re-emerge selling only higher-end electric vehicles.

Founded in 2013, Vistara embodied Tata’s storied legacy in Indian aviation ... industry leaders reflect on the brand's impact, legacy, and what its departure signifies for customer experience and ...

Despite fierce competition in the Indian aviation market, Vistara steadily carved out its niche as a premium carrier offering ...

Air India and Vistara have officially merged, creating a larger airline under the Air India brand. Singapore Airlines, previously invested in Vistara, now holds a 25.1% stake in the expanded Air India ...

The brand new month has come to pass and so has, as per tradition, the auto sales data for the previous month. Major ...