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Here’s an interesting - and for some, no doubt, alarming - stat: in 2025, YouTube pulled in $40.4 billion in advertising revenue in 2025, according to estimates from media research firm ...

British advertising titan WPP is rolling out a self-serve version of WPP Open, its AI-powered marketing platform. Unveiled Thursday, WPP Open Pro is a platform marketers can use to build campaigns, ...

In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on ...

In today’s Digest, we cover WPP striking a USD$400m AI deal with Google, Spotify partnering with Netflix on video podcasts, and Google offering search fixes as an EU fine looms. WPP has announced a ...

WPP Media has rolled out an “AI-assisted” service, which will help agencies make cutdowns of clients’ original ads for YouTube. The new feature, YouTube 5K, will use AI analysis to help agencies ...

WPP plc is deeply undervalued, trading at a 4.4x P/E, despite recent operational setbacks and sector-wide headwinds. WPP faces execution risk, client losses, and a likely 50% dividend cut, but remains ...

In February, WPP CEO Cindy Rose made a big bet that the holding company could take a pole position in AI transformation when she unveiled WPP Enterprise Solutions, one of the four linchpins in her ...

WPP’s new CEO Cindy Rose did not mince words when assessing the ad-holding group’s financial standing during a presentation with investors last week. “Our recent performance has not been acceptable,” ...

WPP and Google today announced a five-year expansion of their partnership, which includes a $400 million spending commitment from the holding company for Google technologies. The deal was finalized ...