Microsoft Redefines What is an Xbox in New Marketing Campaign
It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new “This is an Xbox” marketing campaign that aims to redefine what really is an Xbox in 2024.
Xbox continues its push beyond consoles with new ad campaign
In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing more Xbox games to PlayStation, Switch, and other platforms and devices. Microsoft has also been using “no console required” messaging for its Xbox TV app for Samsung TVs and Amazon’s Fire TV sticks earlier this year.
The new Xbox ad campaign is confused about what an Xbox is
These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like Norman Bates said in Psycho, “We all go a little mad sometimes.” However, a new Xbox ad campaign has us a little concerned.
Microsoft unveils ‘This is an Xbox’ campaign
Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and
Xbox Pushes Cloud Gaming Over Consoles In New Ad Campaign
Xbox Cloud Gaming is restricted to Xbox Game Pass Ultimate subscribers. Cloud gaming faces challenges like internet speed issues, clunky controls, and the presence of alternative gaming options. The Xbox brand’s new ad campaign has made the surprising choice to focus on cloud streaming across multiple devices,
‘This Is An Xbox’ Campaign Goes All-In On Its Half-Baked Philosophy
It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and library, while significantly downplaying the need for an actual Xbox console.
Every Device Is an Xbox? Microsoft Ads Push a Less Console-Focused Future
A new marketing campaign from Microsoft emphasizes the company's push to support Xbox gaming on a variety of third-party devices.
Xbox Boss Debunks 2025 Hardware Rumor
Xbox boss Phil Spencer has shut down rumors about an Xbox handheld releasing next year, claiming that it's still a few years ...
Xbox CEO Says There Will ‘Definitely’ Be Future Consoles
The executive tells Rolling Stone that cloud streaming is the priority, but so are handhelds and home consoles ...
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Xbox Cloud Gaming Reportedly Rolling A Long Promised Feature This Month
According to a report, a new Xbox Cloud feature is coming soon. Finally, after years of promises, Xbox could deliver this month.
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Xbox Testing Big Cloud Gaming Upgrade
Microsoft is reportedly testing a big Xbox Cloud Gaming upgrade that's planned to reach some of its users in the coming weeks.
Xbox Is Working On A Gaming Handheld But It's Still A Few Years Out
Rumors have been flying all year that Xbox is working on a PC gaming handheld. On Wednesday, Microsoft Gaming CEO Phil ...
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Xbox Wants Piece Of Handheld Console Pie, But Is Taking Its Time
A handheld Xbox console that is in development would likely be a standalone gaming centre rather than cloud-based. Xbox’s ...
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Xbox Employees Are Testing 10 Non-Game Pass Titles On The Cloud Right Now
We've been waiting ages for Xbox Cloud Gaming to expand to games that aren't part of the Xbox Game Pass Ultimate library, and it sounds like the time has almost arrived - Xbox employees are literally ...