In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Discover how economists' assumptions shape economic models, affecting predictions about consumer behavior, resource ...

Subscription services are moving beyond app stores and direct sales channels to reach customers through ... Read More ...

Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...

As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...