As Amazon’s epic annual sales event, Prime Day offers big discounts across all product categories. Whether you need new home decor, a vacuum to clean up before guests arrive or a high-end coffee machine to make barista-quality drinks at home, now is the perfect time to shop.

Amazon Prime Day 2025 deals will begin on Tuesday, July 8, and end on Friday, July 11. Not everything on Amazon is on sale for Prime Day. The annual discount days have discounts for Prime members across almost every product category, but it isn’t a site-wide sale.

I’ve been keeping an eye on all the early Prime Day deals before the sale officially begins tomorrow, and my No. 1 pick is Amazon’s own smart plug, which has been a best seller with Strategist readers every Prime (and October Prime) Day since 2023.