Meta Platforms plans to roll out advertisements on its social media app Threads, with a small number of advertisers likely to join at launch. The change could be visible by early next year.

Meta Platforms plans to introduce advertisements to its social media app Threads early next year, the Information reported on Wednesday, citing three people with direct knowledge of the plans.

Meta could bring ads to Threads as soon as next year, according to a report from The Information. As part of its plan, Threads will reportedly allow a small number of advertisers to make and publish ads in January.