Perplexity will give users product cards showing relevant items in response to questions related to shopping. Artificial intelligence search startup Perplexity on Monday launched a shopping hub to attract users, in a bid to beef up its platform as it attempts to take on Alphabet-owned Google’s dominance in the search engine space.

Perplexity’s online shopping-focused rollout includes “Snap to Shop”—a visual search tool that shows products based on users’ photos of an item. The features are first launching in the United States and will later expand to other markets, the timeline for which was not specified.

AI-powered search engine Perplexity is venturing into e-commerce. On Monday, the company debuted a new shopping feature for its paid customers in the U.S.