Rolls-Royce to invest $376 million in UK plant

Rolls-Royce to invest $376 million in UK plant to focus on bespoke cars
British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.
Rolls-Royce Investing $376 million USD to Expand Goodwood Plant
Rolls-Royce is investing 300 million pounds (about $376 million USD) to expand its Goodwood plant and focus on bespoke cars for an ultra-high-end clientele
Rolls-Royce to extend manufacturing at Goodwood with £300m investment
Rolls-Royce has revealed it was pumping in over £300 million to extend its manufacturing facility at Goodwood, West Sussex to meet growing demand for bespoke models. The group said it was the
Rolls-Royce to invest £300m in UK facility to expand bespoke car production
The investment will also prepare Goodwood site for the company’s transition to an all-battery electric vehicle future.
Rolls-Royce invests $370M to build more bespoke luxury cars
Rolls-Royce aims to boost profits by enhancing the level of personalization in its cars, rather than increasing production volumes.
Rolls-Royce to Triple Its Footprint With $370 Million Investment
Rolls-Royce hovers between 5,000 and 6,000 sales per year globally but is not positioned chase volume. Brownridge's predecessor said as much and the current CEO agrees. The company sees itself as a luxury house making scarce bespoke handmade goods.
Rolls-Royce to invest £300m in Goodwood facility in readiness for EV future
Rolls-Royce has announced an additional £300m in funding for its Goodwood manufacturing site as it looks to broaden its bespoke facility and prepare the brand for future electric vehicles. The investment – which is the largest single injection of cash into the plant since it opened in 2003 – will create extra room for the brand’s Bespoke and Coachbuild projects which allow customers to uniquely tailor their cars.
Growing market for bespoke Rolls-Royce vehicles
Rolls-Royce revealed that the Middle East was its largest Bespoke region by average spending per vehicle, closely followed by North America and Europe, with clients prepared to spend upwards of £500 million (€599.4 million) on customising vehicles.
Rolls Royce to invest USD 376 million in UK plant to focus on bespoke cars
In 2024 alone, the BMW unit said its "artisans crafted exquisite details" that included solid 18-carat gold sculptures, embroideries consisting of more than 869,500 stitches, wood veneers including 500 individually-shaped pieces of wood and holographic paint finishes.
Rolls-Royce to invest £300m in UK plant to focus on bespoke cars
British luxury car maker Rolls-Royce said it will invest £300m to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.
Rolls-Royce Invests $370 Million in Custom-Made Cars
Rolls-Royce Motor Cars is capitalizing on this trend with its largest investment at its Goodwood headquarters in over two decades. The BMW-owned luxury carmaker announced a £300 million ($370 million) investment to meet the growing demand for bespoke vehicles,
British luxury carmaker Rolls-Royce says super rich fueling a demand boom for bespoke models
BMW-owned Rolls Royce Motor Cars, like other luxury car brands, has seen an uptick in demand for bespoke and complex car ...
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Rolls-Royce Is Making Space For A Second Money-Making EV Coming 2025
Rolls-Royce has sold more Spectre EVs than Cullinan SUVs, and it's time to make space for more special projects.