This week, Agency Brief dives into an experiential agency's new college-focused offering, plus plenty more.

Ricola’s herbal scent scarves sell out and DoorDash tops fastest growing brands list—plus, why it was a bad week for ...

The Gifted Youth director tells Ad Age about learning to work with shockingly bad non-human talent.

Activewear brand Rhoback promotes its early-access Black Friday savings.

Walmart said CEO Doug McMillon will retire in February and be replaced by the company’s US head John Furner.

Amazon’s new Creative Agent developed the 15-second spot.

Ad Age Insider takes a strategic look at limited-edition drops, the connection between scarcity and cultural relevance and practical steps marketers can take to balance hype with accessibility.

The NBA star’s Curry Brand will become independent.

Lavazza built Lucy, one of many AI personas on the coffee brand’s marketing team, helping brew the right strategy.

Nielsen’s latest patent lawsuit has evolved into more of an antitrust battle, as TVision withdraws a motion to dismiss in ...

To get a clearer picture of the range of applications, Ad Age spoke with teams behind three recent account wins: Tropicana, ...

If Omnicom doesn't change, Sadoun says Publicis Groupe will start reporting gross revenue too, to enable accurate performance ...