Whether they’re digital natives or prefer traditional channels, today’s customers share one expectation: relevance, wherever ...

Google’s new AI Max for Search sparks mixed reactions from advertisers, blending automation promise with concerns over ...

Jerry Dischler, the former Google executive who was in charge of Google Ads is now leaving the company right before his 20th ...

Google recommends unpinning headlines for better ad strength, but does that improve performance? A data-backed look at what ...

Google's value exchange with content creators has collapsed – and the web's business model is cracking, according to Matthew ...

Google will deprecate Structured Data Files (SDF) v7 on Nov. 4, requiring advertisers to migrate to v7.1 or higher to avoid ...

Google's sponsored SERP loops could reshape how users engage with search ads – without advertisers paying or seeing clear ...

Explore why Google search may feel worse, why it isn’t necessarily worse, and how shifting dynamics shape the search ...

Is your real-time reporting lower than usual? It's not just you. Many websites are noticing weird GA4 real-time data right ...

Learn how to use Google Ads Keyword Planner — from finding high-impact keywords to understanding search volumes and forecasts ...

Google AI Overviews target informational queries, but commercial and navigational queries are rising, new Semrush data finds.

Jono Alderson has worked with some of the world’s biggest brands to improve their websites, acquire more customers, grow, and ...