In global markets, we are seeing niche MVNOs succeed by going deep into customer identity, whether targeting youth, gig workers, rural segments, or fan communities. In South Africa, the success of ...

Black Crown, an SAB-owned gin brand, has launched an 'Afrobeatanicals' track, Be Sure, featuring the vocals of Ama Gaisie. It ...

AI is the same. It’s a tool. The agencies – and their people – that will succeed are the ones who embrace AI and use it to do ...

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Heed’s Michelle ...

With more than 150 hours of content and 500 speakers, the VML Intelligence team was on the ground, distilling the ...

The Vodacom United Rugby Championship (URC) has become essential weekend viewing, reports Nielsen Sports SA. Nielsen Sports ...

The conversations in Cannes were incredibly valuable. I met with so many people to discuss the opportunities and challenges ...

Branding, whether corporate or national, hinges on one fundamental core principle: Perception is reality, says MATHABO ...

Artificial intelligence is no longer a distant concept waiting on the horizon. It’s here. And it's moving fast. For South ...

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...

The IAS Media Assurance Masterclass Series reveals 70% of procurement professionals are overwhelmed by marketing contracts ...

Connected TV isn’t new. It’s simply the next step in how we watch television. For media planners, that means unlocking ...