But planning ahead to take advantage of them is getting harder, and that’s largely thanks to Amazon. NBC News’ Holiday Price ...

In a bold move that's set to shake up the e-commerce world, Amazon has unveiled its latest innovation: Amazon Haul. The post ...

Over the last decades, big tech has been one of America's greatest wealth-creation engines. With shares up by over 240,000% since hitting public markets in 1997, Amazon ( AMZN -0.45%) is a ...

The largest, most powerful rocket ever built is about to launch on its sixth test flight. SpaceX's Starship upper stage and ...

AI-powered search engine Perplexity is venturing into e-commerce. On Monday, the company debuted a new shopping feature for ...

The latest Kindle has ust landed and it’s the first to feature a color display. So, how good is it, and is it worth it?

The world’s largest retail bookseller is expanding at a breakneck pace and is on track to reach its goal of more than 60 ...

Amazon has launched a low-cost online storefront featuring electronics, apparel and other products priced at under $20. It's ...

Amazon is finally joining the AI race, but the features on the Fire HD 8 don't feel quite ready for the big leagues just yet.