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The Amazon logo: a history – how the retail giant got its smile
In 1997, Amazon briefly adopted a logo reminiscent of the excesses in late '90s design trends. The new look featured a similar shape to the original logo, except for an over the top pattern that ...
Yahoo News UK1mon
Amazon logo has hidden message – and people are only just realising detail
One such brand is Amazon, whose deceptively straightforward emblem is known everywhere. LOGO.com's president, Richard Lau, a guru in logo creation and marketing strategies, explained: "Businesses ...