If this Court prohibits Google from sharing revenue for search distribution, Apple would have two unacceptable choices. It could still let users in the United States choose Google

It would be very expensive; The recent and growing injection of AI into search has made the business more uncertain than ever; Apple doesn't want to sell targeted advertising, as

Apple wants to join the antitrust case against Google, and it has explained why it doesn't want to create its own rival search engine.

Apple's senior vice president of services Eddy Cue has explained why the iPhone maker does not plan to create a search engine like Google. In

Apple and Google have long been rivals in various product spaces. Mobile is one of them, where Apple’s iOS platform essentially goes head to head against Google’s Android. Despite their rivalry, both companies understand that they need each other to ...

Apple has stepped into Google’s high-stakes antitrust trial, aiming to defend its billion-dollar revenue-sharing agreement with the search giant, according to Reuters. This arrangement ensures Google remains the default search engine on Apple’s Safari browser,