Cumulus Media finds that each additional brand mention in an audio ad boosts recall and engagement, lifting web traffic up to 31%.

Advertising has come a long way since the early days of marketing. Back then, companies tried their best to sell products, ...

Generative AI chatbots like Microsoft Copilot make stuff up all the time. Here’s how to rein in those lying tendencies and ...

A press release landed in my inbox this morning with the boldest claim I've seen in a long time. Cadbury's latest Heroes ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Sydney Sweeney poses in a suede set in her latest ...

A Middlebury cannabis shop owner has settled a lawsuit with state regulators over advertising rules that, the owner said, had stifled business opportunities and violated free speech principles. No ...

The Justice Department argued that the best way to address the company’s unfair advantage was to force it to sell off portions of its business. By David McCabe and Cecilia Kang David McCabe and ...

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new ...

A widely popular best-selling author with more than 40 million books in print is facing a boycott of her work after posting an anti-Charlie Kirk meltdown on social media. Jodi Picoult posted a rant on ...

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in ...