SAN FRANCISCO — Buh bye Twitter 'buy' button. The shopping button, that too few tapped to buy stuff from a tweet, will soon be no more. It's the latest casualty as Twitter tries to earn back its ...

The evolution of digital assistants poses a threat to the traditional buy button. Changes are already afoot, and savvy marketers are already putting voice-enabled buy buttons to work.

Likes and dislikes on the social media giant’s latest status update This week, Facebook announced its latest enhancement, the Buy button. In an effort to make it easier for users to shop online ...

Buy buttons could also help retailers re-create the idea of the impulse buy for the online era. On the web, a shoppers’ journey so often begins with a search in Amazon or Google for a specific item.

Buy buttons also make it easier for tech companies to prove that advertisements on their platforms are driving direct sales, boosting those ads’ value. On the retailer side, ...

Bye-bye Buy Button . Buy buttons make sense conceptually; the challenge is executing them in a way that makes sense, resonates with consumers, and adds value. There are a number of reasons why they ...

What’s the hottest new digital toy? If you’re Facebook and Twitter, it’s the buy button. To recap: Facebook published a blog post explaining its experimentation with a buy button – currently with ...

YouTube's new buy feature. They're looking for the nearest restaurant or vendor, so the ads that are part of the content might even be exactly what people want," he says. "Google did a wonderful ...

Which might make it surprising that in the past year or so, Pinterest has lagged behind as both Twitter and Facebook have rolled out their own “Buy” buttons. Yet behind the scenes, Pinterest ...

A "Buy" button appears at the bottom of sponsored ads and is being tested by a limited group of several small- and medium-sized U.S. businesses.

Some Twitter users might see a "buy" button popping up on their feeds in the coming days as the social media site tests out a new e-commerce feature. WSJ's Erin McCarthy joins Sara Murray on the ...