The box sits in someone's pantry or on the ... Nearly every Batman movie released in the '90s coincided with a new cereal of the same name. Characters like C-3PO from Star Wars and Steve Urkel ...

Cereal box toys proved to be a highly effective marketing ... Most kids watched the same few TV shows, and a toy associated with one cartoon character or show could appeal to a mass audience.

Postdoctoral researcher Salvador R. Vazquez and assistant professor Sarah Eason, both in the Purdue University Department of ...