Because they are so effective, the humble bucktail jig is one of the most popular artificialbaits in the world.

It’s been an exceptional year for new baits. This list highlights the best of the best. The Jackall DriftFry's built in lip sets it apart from other soft plastic bass baits. That lip causes a ...

But while the rest of the anglers are arguing, I’m packing up my one bass lure—a soft plastic stick bait— and I’m going fishing. The author shows off a big bass caught with a trusty soft ...