Ferrari has announced a new exciting partnership, with IBM set to become the Maranello-based outfit's fan engagement and data analytics partner from the 2025 F1 season.

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Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.

The partnership aims to use IBM expertise and tools across Ferrari’s digital and on-track fan experiences and engagement.

calling IBM a perfect fit for Ferrari’s forward-looking strategy. “We are proud to launch this partnership with IBM, one of ...