The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...

While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

Lakers forward LeBron James has accomplished virtually everything, but it wasn't until this season that he registered the ...

A Miami Heat insider reveals how LeBron James' 2014 exit from the team is impacting Pat Riley's Jimmy Butler decision ...

The “Viotech” colourway dazzles with its vivid Light Lemon Twist geometric patterns layered over a contrasting foundation of ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

Perhaps no other professional athlete in the United States sports landscape capitalized on and realized their hype more than ...

For over 20 years, LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 billion ... 20 signature shoes, LeBron James ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...

LeBron James made a touching gesture for the LA Fire Department last night. The horrifying wildfires in LA have affected over 200,000 residents as their homes and properties have been destroyed.

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...