It’s a $100 sneaker with a weirdly spelled name: the Nike C1ty. What makes it so special? For starters, the C1ty a brand-new model — not a mere colorway, vintage revival (e.g. LD-1000) or homage (e.g.

Nike said this latest contract would also include new content plans as well. NBA commissioner Adam Silver said Nike is “inextricably linked to basketball” and credited the company for helping ...

a few days after the new NBA season tips off. According to Nike, the new LeBron XXII is “crafted to enhance his game while also inspiring the next generation of hoopers, who, like their icon ...

Through an official statement sent to members of the press, FC Barcelona announced its new ... [+] sponsorship deal with kit sponsor Nike which has been reported as the highest paid in soccer.

More from Variety Nike Drops New Air Jordan 14 Retro 'Black Toe' Sneakers: Here's Where to Score a Pair Online Cariuma Drops Limited-Edition 'Star Wars' Sneaker Collection Sabrina Ionescu's Nike ...

Nike is the dominant player in the athletic footwear industry. However, new competition, slowing growth, and relative weakness threaten the company's dominance. Apparel stocks are trending lower ...

Nike has unveiled its latest N7 Collection, honoring Indigenous culture, nature, and Native traditions. This new line, released in time for Native American Heritage Month, includes apparel and ...

The ExxonMobil-sponsored New Era Futsal competition currently underway in Linden has come under scrutiny following a controversial administrative decision from the organisers, who instead of ...

And to celebrate the eponymous shoes’ 35th anniversary, Nike is re-releasing the Air Jordan 4 sneakers in a new orchid colorway for a new generation of fans. Buy: Nike Air Jordan 4 Retro ...

After the Los Angeles Lakers cruised past the Minnesota Timberwolves in Tuesday's season opener, Nike appeared to troll ... traded Karl-Anthony Towns to the New York Knicks. Edwards won't get ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.