Max will become HBO Max again this summer ... to tweet a series of memes poking fun at its own identity crisis and public reaction. It turned to some of its most recognizable names to make ...

Warner Bros. Discovery ignited a wave of social media reactions Wednesday when it announced it was changing the name of its streaming service, Max, back to its previous name, HBO Max. The platform ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

They credit the work, investment, and refocusing the strategy on programming that is working best, such as HBO, recent box-office movies, docuseries, certain reality series, and Max and local ...

Discovery executives are reinstating the name HBO Max for the popular streaming service ... “It really is a reaction to being in the marketplace for two years, evaluating what’s working ...

The streaming service formerly known as HBO Max will once again be called HBO Max. Warner Bros. Discovery (WBD) announced Wednesday that it will soon put the "HBO" back in the name, two years ...