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Google opens Meridian, its marketing measurement tool

Google opens Meridian, its marketing measurement tool, to all users

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Indiatimes · 13h

Google releases Meridian, an open-source Marketing Mix Model, to public

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

The Financial Express on MSN · 18h

Google unveils Meridian: Open-source tool to enhance marketing mix models and budget allocation

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of global brands and aims to provide deeper insights into the effectiveness of marketing campaigns across various channels.

AFAQS48m

Google launches Meridian and Demand Gen updates to improve ad performance

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

Adswerve Certified as Early Google Meridian Partner

DENVER, Jan. 29, 2025 (GLOBE NEWSWIRE) -- Adswerve, a leading data, media, and tech consultancy, proudly announces it is one of the first companies to be certified as a Google Meridian Partner.

24y

Google launches Meridian open-source marketing mix model for everyone

Google's Meridian open-source marketing mix model, which helps analyze marketing campaigns, is now available for all users.

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Google opens Meridian, its marketing measurement tool

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