Agencies rebranding around AI must clearly articulate the value they deliver, because clients care more about outcomes than ...

Portland Hearts of Pine threw out the sports playbook and built a brand through community and lifestyle first.

WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company looks to pull out of its slump.

The lowered forecast is a blow to the company as it searches for a successor to CEO Mark Read, who is set to retire by the ...

WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company looks to pull out of its slump.

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The 2026 Ad Age Best Places to Work competition is open to agencies, ad and marketing technology firms, data and research companies, brand or corporate marketing departments or groups and marketers’ ...

While most alcohol marketers chase Gen Z, the real growth opportunity lies with Gen X—a loyal, high-spending audience that still drinks and wants to be seen.

Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 ...

Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 seltzer and the refreshed On the Rocks cocktail line.

BBDO’s “Wake up With CrAIg” campaign follows the success of last year’s “Sleep with Rain” starring Rainn Wilson.

Collabs, like a new one between Touchland and Crocs, are attracting customers looking for affordable indulgences.