The breakdown isn’t technical; it’s strategic, stemming from weak alignment across the organization. Gartner reports that 20% of generative AI projects will fail, while a RAND study suggests AI ...

Solid research supports this approach: The Harvard Business Review Ecommerce Report (thanks to Coveo for the share!) and the Salesforce State of Marketing Report highlight how vital customer ...

In B2B, complex buying decisions are rarely made on impulse. Yet, many marketing programs still focus almost exclusively on capturing short-term demand — a costly mistake. To build lasting momentum ...

HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpot’s Q1 2025 AI customer sentiment survey.

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Chiefmartec.com. Click to enlarge. Scott Brinker of Chiefmartec.com and Frans Riemersma ...

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design. If you’re not keeping up, you’re already behind ...

Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A ...

Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether ...

Philip Black is a senior director analyst within Gartner focused on marketing strategy leadership, with an emphasis on B2B brand strategy and activation, B2B product marketing strategy, and agency ...

Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how they’re adopting genAI in their ...

With 132 updates launched in HubSpot last month, we’ve identified the 14 most impactful changes to optimize your team’s performance and strategy. HubSpot’s March updates focus on smarter automation, ...

AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic or a rise in ...