MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

In today’s fast-paced digital world, brands are constantly looking for new ways to connect with their audiences. One approach ...

Following the bold success of its “Play big” brand push earlier this year, Lacoste is back with a new global campaign that ...

Global consumer internet company Sea Limited has reportedly rebranded its digital financial service SeaMoney to Monee.

Kraft Mac & Cheese is turning childhood pasta crafts into high-karat keepsakes this Mother’s Day, teaming up with fine ...

Samsung has launched a new global campaign via BBH Singapore to spotlight how the Galaxy S25 Ultra, powered by Google Gemini, ...

Global consumer internet company Sea Group has reportedly rebranded its digital financial service SeaMoney to Monee.

Toys"R"Us Asia has unveiled a bold new brand promise, "Live toyful", marking the exciting culmination of a two-year ...

Borneo Motors Singapore has appointed Access Communications as its public relations agency of record following a competitive ...

The power of a well-chosen brand ambassador has never been clearer. From Dior’s 2024 and lululemon's 2025 selection of Lewis ...

Kantar, a global platform specialising in marketing data and analytics, has appointed Andy Gallagher (pictured) as its new ...

The wait is over — the official finalists for MARKETING-INTERACTIVE’s Hashtag Asia Awards 2025 have been unveiled.