Pakistani TikTok star Minahil Malik's dance video went viral in August, garnering millions of views. However, she faced ...

“I took CS and was the only girl.” One of the upsides of social media is that “[Influencers] have sort of broken that ...

YouTube sensations Logan Paul and MrBeast arrived in Mumbai to a roaring welcome from Indian fans. The duo is in India to ...

Social media was only ever the beginning for influencers Remi Bader and Cass DiMicco. Though the geneses of their content ...

Former President Donald J. Trump and Tesla CEO Elon Musk, shown in these file photos. David T. Foster III and Patrick Pleul, ...

On a Reddit community for users to discuss menopause, there are countless posts of women suggesting the drug could help improve energy and sex drive.

Through TikTok posts, memes and podcasts, the Trump campaign harnessed mounting angst among Gen Z men to bring young voters to his White House comeback.

“Any legislation to protect the children of influencers in any state matters ... He also hopes attention will be paid to the social media companies themselves, which he says promote and ...

Jacky Dejo” was introduced to social media by her parents as a snowboarding prodigy. Now 18, she has seen the dark side of ...

AI is playing a big role in helping brands find the right influencers and measure campaign success. Brands are shifting from giving free products to paying influencers for their work. TikTok remains ...

Advancements in AI technology, and the changing “information environment” undoubtedly influenced how campaigns operated and ...